Ash

General Discussion

4207 posts in this topic

12 hours ago, Wumbamillio said:

They almost certainly have plans to continue their rebranding of the rest the park. Expect Rameses to go as soon as next year, Tomb an IP /safari themed replacement, Vampire some IP and retheming, and Dragon Falls to do most likely go.

 

Merlin have zero interest in restoring classic attractions they didn't make, only keeping them in a terrible state long enough to be easily replaced by their own brand.

All IPs? Really? Do they not see the problem with this?

Share this post


Link to post
Share on other sites

IPs are favoured and theyre now using them more than any original concepts. Theyre not interested in original concepts because theyre so business rather than design led now, theyre very proud of each big IP they 'win' from other companies. But its already happened, most recent projects for the last 5 years have all been IPs (and just as flash in the pan as a result)

 

Sadly, its what entertainment companies are like when they are driven by expansion and shareholders, rather than an actual will to be

successful by being the best

ChessingtonSam likes this

Share this post


Link to post
Share on other sites

Regardless of it is an IP or not; there's an entire creative design team that take the IP and turn it into what is presented. The Gruffalo is a story, that though thought and planning vs existing facility vs budget created what they did. Same with things like SAW.

 

Just because it's an IP, it doesn't mean it's a cop-out or should be seen as a problem. It's a great way to promote. I work for a coffee chain; we give coffee to the homeless, we give out free drinks to people; and we actively partake in community projects just to get our brand out on the streets and in people's minds. Look at other examples; Halloween at Universal - American Horror Story did them incredibly well. And then don't even get me started on Harry Potter... but you never see people ripping Universal for that?

 

To a child / adult / the general public, it's much more enticing to go and ride 'The Gruffalo ride' than to ride 'The soap factory tour ride'.

Share this post


Link to post
Share on other sites

Doesnt mean it has to be a bad ride, yes. But it is done purely for commercial reasons and is basically a business-led project rather than anything creative-led, so the process is quite different and very different priorities in what gets produced.

 

I dont think you see how an IP completely changes the design process then, and that the IP owner becomes the design client, the design team essentially have to strictly stay within their representation all design is done to appease the client. The majority creative process is gone and it becomes a case of just fulfilling the existing brand as accurately as possible, by contract.

It is a commercial cop out in every sense of the word. It makes more business sense, for a company that'd care only about profit intake, to pick whichever IPs are available and then get their revolving door of design teams to produce it as automatically as possible. The entire ride also then depends on the success & characteristics of a completely separate entity. It waters down the entire attraction design industry, which pretty much doesn't exist in the UK anymore, as just churning out franchises for other industries in a very mechanical way.

It's an entirely different process to the design that goes into an original concept. The Gruffalo is much of a nicer IP because it has freedom to play with, and theyve worked nice touches into it, but its still so limited compared to what's possible with an original concept. Merlin don't seem to do original concepts very well though, and the company approaches design very formulaically, so of course they'd prefer IPs - it suits their business structure better. Unfortunately.

 

10 hours ago, Flipper said:

 

To a child / adult / the general public, it's much more enticing to go and ride 'The Gruffalo ride' than to ride 'The soap factory tour ride'.

I dont think anyone misses the ridiculous "soap factory" theme over this. To this day that the "soap factory" idea actually happened amuses me no end. Remember the soap factory idea was done purely to satisfy the sponsor in exactly the same way, except much much worse and no budget, at the cost of all the ride's fun. It was never done by design, it was done out of business only.

OlivusPrime likes this

Share this post


Link to post
Share on other sites
2 hours ago, ChessingtonSam said:

Whatever is going on Chessington are about to have a massive spike in visitors.

Thought so ;)

 

Ride close has apparently been extended to 7pm. 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now

  • Recently Browsing   0 members

    No registered users viewing this page.