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JoshC.

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Have they seriously put #currently unavailable on a social media post !?

 

Absolutely disgusting knowing so many thousands of people complained at that during the busy weekend with the cold(ish) weather. They are essentially saying they found that situation funny! 

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Christ - I’m not on Twitter so only just seen these - it’s like a 12 year old has been given the reigns over their account ? 

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1 hour ago, IntThi said:

Idk what Mattgwise is on about but I agree Thorpe Park needs a massive overhaul in improving its attractiveness to guests outside of "look at us! We've got coasters!" - park clean up, improved signage and a more engaging social media manager. We get your target audience is 12-year-olds but the majority of your customers on social media aren't 12. 

OK perhaps I should have quoted what I was referring to for you. Look at the very last image in the post two above mine (by ChiapasC) and you'll know if you had read about the fiasco of unavailable attractions over the busiest weekend of the year. 

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You are completely missing my point. The post I am replying to in this thread is essentially about the unprofessionalism of the social media team this year. A park for what ever reason closes its ride (whether their own fault or not is irrelevant to my point) yet they then make a post about a band regrouping and write #currentlyunavailable in the place of the one not there. It is not a sensible idea to do that when so many customers were recently angered for attractions not being available during a recent busy period. 

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It's pathetic, makes them look so unprofessional.  Surprised they're getting away with it under Merlin but then again, this is the same company which allowed "it's better than nothing" on Alton's feed.

 

Thorpe's social posts in general have been dire this year, either "buy this" or weird attempts at trying to be 'relevant' and full of exclaimation marks even if it's a response to a complaint.  Says a lot about those running the park and possibly goes some way to explaining why the place is in such a mess.

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Poor ride availability and poor social media professionalism are two completely things and should not be confused!

 

Thorpe’s social media especially now has literally gone down the pan, trying to use banter, slogans and memes to try and look cool and funny to the young market, but in reality it just looks immature and more dry than the budget for reopening Loggers.

 

The factor they are mocking their ride reliability will be more of an insult than a joke to their clientele.

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Whilst it obviously don’t appeal to all they’ve had more engagement on twitter than any of the other merlin parks since they closed for the season - so I can see why it don’t appeal to all but it’s also not necessary a bad thing..

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Need to compare what the others have done though, because if Towers are just advertising their winter event then of course engagements will be low...

 

People are more interested in looking at something that isn't advertising after all...

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But what do number of interactions actually count for? Sure, it increases outreach, but that's pretty pointless when what they're posting is effectively gibberish. And it hardly increases outreach in the first place when it's probably the same people interacting. It's the sort of stuff that small-scale pages do, not pre-established large companies too.

 

This doesn't even take into account that the type of people who enjoy this, like young teens, aren't exactly in their abundance on Twitter, preferring things like Snapchat (which, ironically, is severely under-utilised by Thorpe). It shows a complete lack of understanding of who they're trying to target, as well as how and why.

 

It also doesn't help when they post things which could be interpreted as hints to investments which aren't going to happen (see today's tweet). No Thorpe, that's not interacting with fans and being funny and clever, it alienates a large majority of people who don't about pointless teases, and sets expectations too high for the minority. Very definition of shooting yourself in the foot.

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