In colaboration with Blackpool council merlin will takeover running Blackpool Tower, The louis tussauds wax works which will become the UK's second Maddam tussauds, An anouncement has been made that a dungeons attraction will be built in the Blackpool Tower building. Merlin will referbish most of the attractions including a 3/4d theatre preview at the tower before they relaunch. The tower is likely going to be branded under the 'eye brand'.link link