I'd go as far as to say it's an attraction in it's own right, not just a ride. The straight line queue, theming, pre-show, announcements, smells, effects and the ride station is the best I've ever seen at a UK theme park. It really is mid-way quality theming (Which Merlin have always been great at) finally at a theme park. I hope the flames are working again soon, even if it's less frequent as the ride is still strong without them in constant use. I love the thundering noise it makes as the car goes up the lift hill. As with all Merlin attractions, I expect the queue line shop to shut after a few seasons.