^ This
I agree with this tbh... Yes, each ride has its own logo and entire 'brand' really, but the new branding kind of covers it all up.
The website is just SO generic, there is absolutely no hint of theme on each ride's page at all, which is a massive shame.
Don't get me wrong I love the new branding, but I hate that it's hiding the identity of the park and all the rides and events. It's just way too generic!
Seems daft that they take the time coming up with brilliant logos and brand identity's for Fright Nights and The Swarm, and even buying in brands at huge expense (Saw), then not bother showing it all off around the park or on any of the marketing material.