Oh Mark I do agree with you, really I do. Especially a park like Alton which has so much going for it. I suppose the suggestion is that the story could be about anything, but the fact that it is associated with Alton Towers will keep the name floating around. Again, it's not a marketing technique I'm the biggest fan of, like you say, the park should be swinging for the fences and shouting about the brilliant experience Alton has on offer.