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Benin's Take on 2013 - UK Parks


Benin

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So we come to the end of what has been a rather disappointing year in the UK (there’s no two ways about that) it was up to the park’s abroad to show us how to do things, and that is something they most certainly did.

United Kingdom

I didn’t actually visit any non-Merlin UK parks this year, I nearly made it to Mingoland but fortunately that didn’t pan out.

The additions to the Merlin parks sounded good (at least if you weren’t Thorpe, who seemingly cannot think of suitably well thought out additions when not building a roller coaster), with Zufari being inspired from one of the most engaging Disney rides, and Smiler’s secretive and fantastic advertising showing that when they put their minds to it our parks can advertise things properly. But what went wrong?

Alton Towers

This one is clear, Smiler was both the best and worst thing about this year for Towers. The positives are simple, it is the biggest ride that has been built in the country for years, it captured the imagination of the public, it is a marvel of engineering/construction, the advertising was going well, it clearly boosted the park attendances upon opening. It was what people wanted.

Unfortunately, whoever Towers hired to build the thing probably appeared on that BBC show that sort out dodgy companies in a previous life. The list is longer than the Ultimate of what went wrong, the primary issues surrounding the ground it was built on being surveyed incorrectly which meant they had to delay half the construction in order to concrete the ride it properly. Then of course the winter decided to throw snow onto the matter, delaying it further. Subsidence, flooding, storms, incorrect placement of track, aligning issues, etc. were also major influences on the ride’s construction. I don’t think I’ve ever seen a ride construction be so flawed and have so many external issues added on.

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One of the few track pieces inserted correctly...

Then of course, the ride opened, then closed, then opened again, then threw bolts at people. Gerstlauer’s biggest project became the world’s biggest pain, which is a real shame because the ride itself is fantastic (although still the 3rd best ride on the park), but the rushed construction, poor planning and awful contractors will be this ride’s legacy, in amongst the countless breakdowns and the like.

Elsewhere on park, it was a weird situation, as Smiler made the park rather top-heavy in investment. Constant other issues like storms, poor ride reliability and powercuts meant that the park didn’t particularly have good PR for the season (see also the July Smiler breakdown which wasn’t communicated until about 3 days before it re-opened). However, what has been a shining light this year has been the entertainments department, which involved the fantastic pirate show with Roger Ramrod, the new Park Keepers who eventually got a vehicle to tour in, the Orchestra in the Summer; a relatively decent array of stuff for Halloween and the Fireworks. For our parks, where shows are particularly high on the agenda, these were a real joy to see happen; and easily the best part of the year for Towers. I hope that this continues on into the future more than anything.

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Fantastic ride, a legacy of issues...

Chessington

Where does one begin? Zufari ended up being a cluster of good ideas badly executed in the worst possible way. Bunnygate. Runaway Train was SBNO all season. Dragon Falls lost its theming. Rameses died. Vampire’s operations got worse somehow. Across the board the park was quite simply, dreadful, and will probably see a very low attendance figure this season (more than usual at any rate).

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Just when you thought Chessie couldn't get any worse... 2013 happened...

The Halloween event was probably the best week of their season, and even then the not-so-late openings and general park issues couldn’t be ignored. Most of the theming was non-existant based on previous years attempts. Their two mazes were excellent value for their minimal budget though, with Hocus Pocus Hall’s refurb being a complete surprise. However, that cannot skim over the fact that the park has easily been the worst one this year, and with nothing to look forward to next year (though this can be brought to all Merlin parks, though Towers will get LOTS of guests next year), I simply cannot get excited for it.

Thorpe

In a strange turn of events, the park that did nothing of real value (Mraws is still a poorly designed gimmick and X really isn’t that special) did the most by doing what they should’ve been doing for years. Expanding the social network side and using it to their full potential, whilst creating new events (some which worked well, some which didn’t, Summer Nights variated beyond belief as to the quality of the event, although popularity was non-existant, which isn’t the best indicator of the worthiness of an event from the park’s POV) and just generally keeping a decent improved profile this year.

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This was the Ice Scream event...

Will it improve matters completely? It’s hard to tell, as currently the park’s portfolio of rides and attempt at a new direction are very much at odds at each other whilst they also have to get rid of the old image of unreliable rides (which Slammer doesn’t help), long queues and Fastrack over-selling on a regular basis. The two former issues still exist on the park, even with the random attempt at complete Virtual Queuing for Swarm, which still seemed to have plenty of teething problems.

Fright Nights apparently existed, although that wasn’t particularly clear even when visiting the park during it advertised (the second time of the year an advertised event didn’t exist, Ice Scream I’m looking at you). The park-wide theme amounted to a CAD entrance sign, film music and the same announcement on every ride with Detonator being the only modified version. The roaming actors were very good though, both sets (Director and You’re Next), but it just didn’t feel like there was an event going on, which is very disappointing when the park was calling it “the UK’s answer to HHN”, that has plenty of theming on the park, Thorpe did not.

Apparently the mazes were good (or not so good, opinions varied across the board for both Thorpe and Towers’ attempts), although my experience of Blair Witch Project was simply diabolical. Fortunately for it Walibi’s Zombie River exists, which was worse, but not by much.

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Thorpe let me know in no uncertain terms that my feedback is always appreciated...

PR aside, the park has advanced to doing the basic minimum I want from our parks. But they made a lot more effort this year to improve the guest interaction and issues, which can only be considered a good thing. Just hope that this extends further in Thorpe’s DNA and also to the other parks.

Legoland

Legoland still exists for some reason. Miniland is an absolute TIP and needs fixing up as standard. Elsewhere it’s still the usual meh place really with nothing spectacular going on. It really needs a decent new ride in there. Well themed high throughput coaster preferably, but currently I do wonder why I bothered going at all. Still, not that worst park of the season.

In another post, I’ll look at all the International parks I visited. Check back soon.

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