I actually prefer how Thorpe have marketed and built-up hype about The Swarm. With Saw, Thorpe saw the opportunity to market their newly-granted IP and ran with it. This method certainly got the story out but there was very little left to the imagination, especially from those who'd watched the Saw films because the rides would feature elements of the films so heavily that there was little Thorpe could do to surprise because they needed to stay true to their IP.With The Swarm, we know very little. And it's the same with the GP, not just the enthusiasts: nobody knows much about The Swarm. Think about it - the only thing we know is that 'something' is coming. We don't know what, and we don't know when (no pedantry please). Nor do we really know what kind of trouble the swarm will cause. Sure, we know the final outcome - "urban devastation" and there'll be elements of military/governmental intervention - but just how it is all going to happen? All these holes in the story are yet to be filled in and pieced together, and already the construction of it is better and far more intriguing than Saw's allowing the enthusiasts and any member of the GP with a little imagination to enjoy to process of coming up with any number of solutions. Small things like this are frequently overlooked by Merlin so I say well done to them on this because with Saw, the biggest surprise was merely discovering the indoor drop.I'm beginning to really warm to the name as well, after about a month of apathetic deliberation I really quite like it now. It's been branded "The Swarm". The use of the definite article "The" suggests it's the only "Swarm" worthy of such an important status that it's not simply "A" swarm, but more rather a swarm over all other swarms. Little long-winded explanation but it's not that hard to understand, really.