Google aren't making a phone, they're making Android, the software for a phone in a partnerships with other companies. Google is a search company, their primary goal is to "organize all of the worlds data, and do no evil", that is there mission statement. Branching out into the phone software market is a clever move, as it means close integration with their Google Docs, Gmail, Google Search, Google Calender, Google anything. People then use these tools online, see more Google products, use Google search, see the sponsored links, click, Google gets more money. They're not gonna do an mp3 player purely for the fact it doesn't tick the boxes for integration with their existing products. Everything Google do is for their benefit, and they have to do it to survive as a successfully company. Recently net neutrality became a big cause for concern for Google, as restricting access and speeds of websites affects their business models, so it's in their best interest to protect that neutrality, which is why soon they'll be offering tools to alert the consumer if there ISP is throttling them (I believe it'll built into Chrome, actually). Google for the past 7 years has been buying miles and miles of copper cable, and recently announced that they'll be laying an underwater cable between Japan and the US, to me it sounds like there 'insurance plan', if net neutrality goes belly up. They do it to protect themselves. Google, whilst it does all of this for its own benefit, I think they're a majorly important part of the world today, they create drive and competition, which only pushes them and the competition to create even better products. So I think Chrome, Android, and all these new Google ventures are a step forward and a big push, the internet, the phone market and technology in general needs, which is why I'm so excited about it all.