Erm, considering the summer hols are the main time when parents have the time to take their kids to a place like this, it's a very stupid idea. Just because you don't visit Legoland doesn't mean others don't either. Try looking past the nerds who visit mainly Thorpe Park (no offence Marc ), Merlin have a much larger audience than fanboys and I know that lots of families are going to be highly disappointed with this restriction.