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I understand that the growth that Thorpe took on in the noughties was extreme and unrealistic (as far as a long term business model goes), and it is pretty clear they have invested in cheap additions additions (especially in recent years), just for the sake of something new. Of the choice of this or something every few years or something, I would rather see the latter. Whether that be some big thrill coaster, a fun flat ride or even a family attraction, which the park seemingly lacks. Swarm is a tricky one, as whilst it didn’t bring in the numbers as hoped it was still a generally well received ride (as many have said before). DBGT in the other hand was a massive failure to them in many ways. Indeed, but when you look at the quality of what Phantasia have added, it can simply put wonders and jealousy upon other parks. One has to just mention Taron and see how much better the overall quality that Park has risen to in that time. I think Thorpe do seriously need to reconsider what they are doing and where they are going whilst trying to make it more of a commercial success. It won’t be easy or happen overnight, but let’s see. Legoland targets the younger families and Chessington caters for slightly older families and animal lovers. So it’s a question whether they go for the all ages or just the thrills. Were they to increase promoting within central London, I do wonder how much of a difference it would make?

This year this will still be going at the end of the season ....