The prices are awful, but yeah, the rides still have queues so they can keep the prices high. There's plenty of rich tourists/locals who can treat themselves or their kids in the park and the prices keep on crawling higher and higher. They did drop some ride fees by a pound recently though. Still silly high, none the less! I saw one girl with a Winter Wonderland pass around her neck, she showed it at the ride gates and got in. Wonder what that was all about? She looked too young to work there. Probably something money can't buy...
I had been looking forward to going to Air, but £7 made me cringe and return home without a go at it Returned 1,5 weeks later though and found out the price had gone down to £6. I was with a friend who's never been to a thrill ride so decided if she dared to come with me, I'd manage to live with that price. She loved the ride