I do think it's a good ride, much better than expected, and it's good that Merlin are keeping on top of it (for now). I also think they've improved it in terms of it being too scary for kids. I haven't, however, heard one non enthusiast say it's better than Bubbleworks. There was one little kid, in a Gruffalo shirt no less, under the Transylvania arch who got really excited, and yelled "Yay Bubbleworks!". His mum said "No, it's not Bubbleworks anymore, this is the Gruffalo ride!" And the kid got so sad they didn't end up going on.