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The park's commercial and marketing directors have given an interview with Blooloop which explains their processes behind being a thrill-focused park and the benefits of the commercial focus they've had in recent years. It's a great read: https://blooloop.com/theme-park/opinion/thorpe-park-marketing-thrill-seekers/

1/ A great group can make an average park day a great one I started attending meets on this forum in early 2013 and have had the privilege of attending meet ups at parks around and beyond the U.K. Though some better than others, a great group of enthusiasts on trips can really make a mid-tier visit a great one. Whether it’s game about asking what people’s chosen coaster is, fun banter and excitement or any other reason. The thorpe park ministry of sound nights were certainly a crazy time indeed. 2/ There are different types of park enthusiasts The depths of this could honestly be endless, but you have so many different factions on this area. The ones who know literally everything about rides, the ones who just ride coasters, the ones who are more about the experience or those that are there mainly for the social element. In large meet-ups such as the European Coaster Club etc., you are naturally going to get others such as the other halves are just the plus one but ok to be there. 3/ Every enthusiast has different expectations and opinions To one person Efteling will be the most magical theme park in the world, to another it will be the most mundane thing to exist. To one person Hyperia will be the best coaster in the country (if not the world). To another it will be an underwhelming experience. Every enthusiast has a different opinion about rides, parks, expectations and everything else and can say I know some from different circles with similar opinions of the above. At the end of the day, being an enthusiast would be a more boring place if we all shared the same opinions there. 4/ A return park can visit can hit different, in the best and worst ways Parks and people, sometimes we visit parks 6-8 years ago and find ourselves absolutely amazed and blown away by these places, only sometimes to have a more recent visit and whilst still pleasant, those same wow factors from that previous visit seem missing. I think this is often down to a number of factors, that wow factor from that first visit has just worn off, you are not the person you were when you went before or the park has declined somewhat. The last 5-10 years have certainly been unkind to the park industry. Contrary to that, I’ve also revisited a number of parks and have felt feelings nothing short of joy. Walking through Europa’s entrance one bright sunny day, forgetting just how mesmerising Phantom Manor is or the amazement of everything random and wonderful in Energylandia. Feelings and emotions can be a strange thing. 5/ Your expectations change over time we change through our whole lives, so naturally our expectations to being an enthusiast can and will too. Ten years ago, I was that enthusiastic desperate to travel to as many parks in the whole and do everything physically possible, whilst perhaps trying to vlog like one of those famous YouTubers. I physically wanted to do everything in a park. Over the years I’ve gone through phases of wanting to visit places based on their coasters, dark rides and even landscaping. But today, I like to value a well rounded park. I would rather value a handful of decent rides than lapping one until I’m tired and nauseous. As more and more parks gradually get ticked off our lists, through time it becomes more valuable with who you visit these parks with, rather than where you go. Some enthusiasts who you can call your mates.