So for anyone interested, one can make out what is said on the signage at the entrance to attraction thanks to Jack Silkstone's video (around 25min mark), and gives a sense of what we could expect:
(forgive the rubbish quality)
For those who can't make it out:
[quote]
1. Move forward when called
2. Your photo will be taken
3. Move to a touch screen
4. Click your photo and enter details
5. Accept the terms & conditions
6. Step aside for the next Participants
Misuse will not be tolerated, including inappropriate names or photos.
Names or images breaking these conditions will not be uploaded and you may be escorted off the premises.
[/quote]
It's an interesting premise, and with the "We value your privacy" tagline, it could suggest that throughout the experience you're 'tracked', or that things are a bit more interactive. Certainly a very Black Mirror type thing too.
Does sound like it's a potential throughput nightmare though.