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Same vibe

Company they hired? Let’s be real, this is just another Jack Silkstone mates rate. Pay budget rates get budget results.

About the resort tagline removal…… The thing is, it just isn’t a resort. They're now all about being open and up front, so calling themselves a resort really doesn’t fit the new brand does it. It never has been a resort, so the whole thing was ridiculous anyway. Removing “resort” is just common sense in my opinion. I don’t think that’s flying in the face of Merlin at all either. Don’t forget; it’s a new Merlin now . There’s nothing wrong with a company acknowledging that things aren’t right and deciding to make a change. Also to those saying that this is a poor effort at a logo - firstly a brand is about so much more than a logo. It’s about how the entire company operates and how it makes the customer feel. The logo is only a small part of a brand. secondly - look up ANY logo and you could make the same argument about “simple fonts” or “anyone could do that”.. but that’s beside the point. One thing I will say though is this; although I feel overwhelmingly positive about all this, if next October I’m stood at fright nights surrounded by hoards of misbehaving morons, with Fastrack oversold by several thousand, and miserable faces everywhere….. this will have all been for nothing. Time will tell!

Disappointing! I don’t really get the vibe they’re trying to give with it. It looks like a 1950s van logo. But as always, it’ll grow on everyone. The current Comic Sans-esque logo is shockingly bad but feels iconic as we’ve all been looking at it for so long. So, it’s definitely an improvement at least…

Well DBGT is the future of theme parks so I’m sure that’ll come under the Future video. I’m enjoying these videos too 😊 very nicely done and interesting to see! Really positive to see the park fully acknowledging the problem with all the “darkness” surrounding everything in recent years since Saw. The focus on a brighter future sounds very good to me.