TBH, The vast majority use coupons and other bargains to get into the park, and thers certainly a lower percentage that pay the full entry price to get in, then we go into food prices, when you compare a service station KFC to TP's theres a large difference, Services are always more expensive, TP do have a great offer of 2 for £10 in the glass house with a very generous portion to accompany the low prices. Then we go into the gift shops, nobodys holding a gun to their heads to buy it, they buy it because they want to, whther it be for themselves or there children, it just gives a memory of a happy day out with the family, so they are prepared to pay so much for it. You would actually be surprised what people would pay on a day out. Then we go to tourists from around the globe, who obviously probably will only visit the park once, they would obviously not care about paying so much amounts in the park because its their first time and likely to be the last due to the overseas travel.As for the fastrack side such as £6 for Stealth, People dont care, if you have the money they will splash it to give a good day.