This pretty much sums up the issue with Merlin's operations though, very happy to appeal to those willing to spend the money, yet for the majority of guests? Well you didn't buy Fastrack so it's your own fault...
And are people really saying that just because a Thorpe Annual Pass was cheap, anyone who purchased one can't be considered a loyal customer? Daft comment to make, as holding an Annual Pass for any park 90% of the time will make you a loyal customer (I'm discounting those who purchase passes in order to save money on holidays and the like, hell I currently own a German MAP and a DLP pass for those exact reasons, and I once held a Six Flags pass), because you live locally and plan to visit often... That in itself defines loyalty, returning to a park as a regular visitor over other parks locally and globally...
Thorpe stated that early pricing will be £12.50 too... Assuming £15 for the entire day, why is this sounding like value for money? Oh yeah, because the entire park is considered to be nearly £50...