At least it isn't as bad as tearing a coaster down and then selling it piece by piece for hundreds of pounds in the shop.
It's a similar situation though, PB aren't interested in the history or old logos apart from where it makes them money, hence the greyscale bland park of today yet the merchandise shop is full of colourful old ride logos etc.
This seems very much the same situation with Thorpe using the old logos and branding to make easy money, but in terms of actually being proud of or celebrating their history on the park they aren't interested.