Really and truthfully, the area theme for Swarm makes no sense.
At face value, it seems to be some sort of attack from alien creatures that can fly. They've bought down planes and helicopters because they own the sky. The emergency services are under attack and useless too. Great.
But, if you follow the story laid out by the TV screens, this mysterious attack is happening at Thorpe Park. Okay, cool. But this leads to a variety of questions:
Why's there a church at Thorpe Park?
Or a billboard advertising paracetamol? (Actually, this is the park with Colossus in, so that makes sense.... ).
And why are there TVs reporting the news at a theme park?
And why is it being reported in such a blasé fashion?
And why are we willingly going to ride these creatures?
Obviously I'm going OTT here and this is all light hearted. And none of it really matters, when at its core it's a classic destruction theme. But it highlights again the mish-mash of thoughts that are going on. And if you want to create something that has 'immersive storytelling' throughout, you can't have that going on.
The TVs and news report were likely a late-on decision done to try and add something to the queue line to make it more interesting. Arguably the main queue line doesn't need it as there's enough to watch to keep people entertained. I wonder if they've just given up on them after realising sticking TVs in a queue line exposed to all the elements isn't the best idea.
On a related note, which I might be incredibly slow in realising, but is the woman from the news reports in the queue line videos...Kay Burley?!