1) Music, as it was The Swarm song. So appropriate and all that
Focus on the most thrilling attractions
2) Despite the obvious focus on thrilling roller coasters, flats would be good as Thorpe Park is a thrill park, not just a roller coaster park if that makes sense.
The letters seem like a good idea but doesn't keep to Thorpe Park's theme of scaring you and bringing you the next big thing because it seemed a bit light hearted!
3) As a member of this forum, no because I've seen it all before. But as a member of the public I guess it does!
4) I think the opinions here agree with those above XD