A few points come to mind here.- Everytime its always "but they aren't Disney who just throw money at a situation." And every single time it goes back to those small, tiny parks all over Europe who are able to do these amazing rides and theme effects on a shoe-string budget. Those are the parks Merlin lose points to, not Disney or Europa Park or Universal.-The thing with the shark is that at the time it was well appreciated. But time has moved on from a small shark sticking out a restraunt. Thorpe has had nothing on here but praise for what they are doing with Swarm so its quite clear that actually when they do something, they do get noticed and applauded for it. I've got no idea on the public reaction but I reckon it's pretty positive thus far.- The irony really is no one has said they hated Merlin for Storm Surge's lack of theme. I said I'm depising them a little bit for this idea that theme is only worth it if it brings in a return. But no one has said Merlin are rubbish. In fact a few have agreed with you (including me) that Storm Surge doesn't really need lift hill theming.You mean the same Tussauds that bought us rides like Nemesis, Oblivion, Air, Colossus, Vampire, Professor Burps Bubbleworks, Hex, Chessington's redevelopment in the 1980's, Runaway Mine Train and springboarded Thorpe to be a force to be reckonded with... Hopefully in time, people will remember the greatness that Tussauds actually did for the UK theme park industry and not just for its rotten end.