Posted March 22, 201213 yr comment_134852 With Chessington officially opening tomorrow, I thought it'd be interesting to start a topic based on Chessington's media coverage- after seeing some interesting pictures yesterday/today aimed at promoting Madagascar Live ^^Very nice way of getting the word about and creating attention, and the idea of the animals in the city even fits in with the story of Madagascar itself! :DAround 5.20pm today I also heard the end of a Chessington television advert downstairs but didn't see any of the advert itself! :(It is very nice to see that despite their low investment in Chessington, Merlin are still serious about getting people through the gates and that they're giving CWoAR some TV advertising just like Alton Towers and Thorpe Park
March 22, 201213 yr comment_134870 Just seen the advert as I found they have the TV advert on their website ^_^It was good they were keeping the theme of the explorer and the zoo and rides got equal mention. (mainly vampire and kobra)You can see how proud chessington are of madagascar this year just because they are showing the madagascar logo as much as possible
March 22, 201213 yr comment_134871 Either that, or it's very marketable because it's new/part of the contract of having this show on park
March 22, 201213 yr Author comment_134875 Yeah, whilst the investment might not be huge, there's no doubting the power of Madagascar as a brand and its' suitability to Chessington's visitors!
March 23, 201213 yr comment_134884 Saw the TV ad today with that annoying kid in it - bring back Dr Chessington or whatever his name was!
March 23, 201213 yr comment_134913 I can see it now, "Just stick a bit from Madagascar on the end and job done!"
March 23, 201213 yr Author comment_134914 Like it or not, this advert is getting shown a LOT...I've seen it 3 times today and that was within 2 hours on the same channel (Dave)! We'll most probably get a completely fresh advert next year along with the Safari attraction
March 25, 201213 yr comment_135049 Sometimes, you dont need a big epensive TV ad to promote a new area, just bu adding the madagasar brand at the end of last years ad is enough to pull the crowds in. And it seem to be working.
March 25, 201213 yr comment_135051 You can't judge whether it's working or not from just one or two days open!
March 26, 201213 yr comment_135113 You can't judge whether it's working or not from just one or two days open!But you can compare against the figures from the same time as last year
March 26, 201213 yr Author comment_135118 Chessington was plastered all over ITV1 this morning (and will be all week)...This Morning's competition VT's were filmed at CWoAR, and were shown at least 4 times within the 2 hour show. They showed the park in a really good light, and each VT was effectively a 2-minute advert for the park. It did also mention Madagascar, and focused heavily on the 'resort' aspect :)Looks like they really are making the most of the Madagascar brand, and there's a new Madagascar movie this year so that can't hurt
March 26, 201213 yr comment_135122 But you can compare against the figures from the same time as last yearDoesn't mean that much, small little things like weather can effect that. Considering how good the weather was afterall.
March 26, 201213 yr comment_135132 I have not actually seen the advert on tv...then again I usually just stay on the computer all day every day so why would I?I have to agree with Insider9150. While I would have enjoyed a new advert, it is only a small attraction and is probably enough to pull in the crowds this year.Hopefully a new one next year though. The boy in it gets on my nerves after a while.
March 30, 201213 yr comment_135347 Saw the advert up here last night. It's rather awful to have same advert as last year then plonk something else on the end.But seriously.. why the eff are they advertising in the Midlands? A total of about zero people will venture down there because of the ads.
October 2, 20159 yr comment_219431 This was from a while ago, but I didn't notice it at the time and noticed it mentioned in a report of some new charges this week. Chessington was an ideal place for pedophiles to pick up children in the 90's, apparently. Been shocked and appalled by some of the people caught up in all this stuff, but always thought this guy was a slimy wrong-un.
October 2, 20159 yr comment_219432 Eww yuck. Pretty sure years ago there was a news report on a paedophile that got taken to CWOA by his probation officer (or similar). A few years back I got chatting to a bloke on Vampire ride - ended up going round a few times on the ride with him. He was on his own which I just assumed he was an enthusiast - when I told my mum she said "well clearly he's a paedo" erm well I was in my 20s so he was targeting the wrong person. I don't doubt that paedophiles go to parks because they will go to places where kids are but its kinda sad that if a male is on his own it automatically looks dodgy (to some people)
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