Thorpe's marketing team are bad. They seem to be in all directions with no consistency. This year was billed as the Year of the Walking dead. So far there has been a ride retheme and Zombie Hunt. There was some marketing campaign that was abandoned (did anyone ever work out where Chloe is or do we just not even bother mentioning that anymore??) and now the Thorpe website just displays Love Island stuff. Infact there is no mention of the so called Year of the Walking Dead on the homepage anymore, just in the Events section. Colors have been changed from the mustard kinda colour to Blue to fit in with the love island stuff.
Where is the consistency? You are either having major conflicting events going on (horror vs reality tv) which will put some people off, thinking its scarier than it really is by the Year of the Walking Dead stuff, or everyone is going to think that the place is going to be full of the cast of TOWIE.
Come on Thorpe, marketing isn't difficult! Have a plan and stick to it rather than changing mid year. So far I feel that it has been a let down. Feel that Fright nights might be ruined as some of the mazes (infant the so called Extreme version is not even on fright nights) have been available throughout summer rather than saved up for the fright night dates.
Thats my opinion - I know some will disagree!