They did try it last year too (okay, the very last day of September, but still, a week earlier than this year). Again, doesn't seem to have been as viable as later dates.
But it isn't to do with the amount the park are taking in, it's to do with the fact there's not enough people wanting to work for the park. It's something pretty much every park struggles with.
Yes, Merlin could consider paying staff more than minimum wage and that may help. But how much more they'd have to pay to convince more people to work seasonal jobs with unsocial hours to make staffing issues less an issue is a real big question. Even if Thorpe paid more than supermarkets, for example, how many people who are working in supermarkets (which have clear, set hours) would change to working a job with not-set hours where they then have to find a job every winter?
Halloween is a specifically tricky time for staffing in the UK parks as their younger workforce go off to uni just before, meaning they lose a fair old chunk of people.
It's a good point.
But then say they reduce maximum capacity by 5000 people. That's up to 5000 people who would be visiting who won't, and may potentially visit a competitor. Thus, potentially, they lose a customer, a competitor gains a customer, and they may not get that customer ever in the first place.
Say they just chuck tons of attractions in the park, and the quality of those attractions is not-great. People then won't want to visit because the quality is bad and it's busy.
There's so many potential things the park could do, but they all come with setbacks.
If the park wanted to go for more HHN style mazes (continuous congo line) to increase throughput, they would have to completely change the style of their mazes, and include significantly more effects (both automatic and actor-triggered). But that would probably change the experience for the worse.
Again, this is an issue which loads of large, popular parks face.
Some aren't faced with the staffing issues so much thanks to being year-round parks, so people don't worry about being in seasonal employment.
Other parks introduce significantly more shows, roaming entertainment and just non-ride attractions to help soak up the crowds.
There's no quick or easy fix to this issue, and it happens every year.
As I say, I think the best thing Thorpe can do moving forward is design mazes which have actually good, consistent throughputs. That, along with scare zones and shows, will help allow people feel like they can get their money's worth with Fright Nights.