For the record, I don't think it's a bad idea, much like the sponsored Stealth seats... And I bet it's a darn sight cheaper than what people had to fork out for the ones at DLP...
Like, I find it kinda weird that people are hating Merlin for such an idea? There's much bigger issues than charging people (who might have some real personal connections/stories to the park) to have some temporary statement of that...