owenstreet7 Posted Saturday at 11:45 AM Report Share Posted Saturday at 11:45 AM 6 minutes ago, JoshC. said: I think the branding in general is an upgrade. It's great to see a consistent, clear tone across marketing, and it feels like the park knows itself now. I totally agree that in isolation it's a bit bland and easily missed. It doesn't exactly scream "theme park" either. But when included in videos or within other things, it works well. I also think it's got extra versatility. I loved how they used the infinity logo in different ways in the past Fright Nights blood, Oktoberfest pretzel, etc). But it was harder to achieve and only done infrequently. The current logo can be easily tweaked to suit ride/event colours and style, and it makes everything feel a bit more natural. For example, we can see Colossus, Hyperia and Fright Nights versions of the Thorpe logo, and they blend in nicely with each individual identity, but still feel part of the Thorpe brand. I still prefer the infinity logo, which probably has a bit of nostalgia attached to it anyways. But the current logo is modern, in style with how logos work these days, and is still versatile. And, more importantly, the park have a consistent brand identity, which has been a big issue in recent years. The new logo has definitely grown on me. I like how versatile the logo is and how it varies slightly based on different attractions. I did like the infinity logo however in order for the park to move forwards, it needed to rebrand and it's delivered. I'm looking forward to the next few years of the park and hope to see the new brand in action over the coming years. Quote Link to comment Share on other sites More sharing options...
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