What was kind of strange is I'm all about quite short, direct pieces of writing but I felt your blogs were on the lighter side. There's so much more I thought you could have said about the island like no other branding for example as it talked a lot about the bridge and the island like no other brand but I didn't really get the connection.
Really liked the theming blog, I wonder if there could have been closer examples of when the theming works and where it doesn't. Just to further emphasise your point as Oz'iris theming could be a theming blog all by itself. Are there examples of Western themes that actually work?