There's a few contributing factors I think... -Post-big investment lull. As Benin mentioned, there can be lulls after big investments at parks. Not every park, but it is common. It's funny because historically Thorpe was good at avoiding that by having some marketing gimmick for the year after a big investment (Stealth's "upgrade", Saw with Saw Alive, Swarm's Brave it Backwards, DBGT and Rise of the Demon). Hyperia didn't have that, and there's not been anything to follow up. It happens, but it's very bland, yes. -'Time thing'. I assume by this Matt you just mean getting older, and that does play a part of it too I reckon. You get older, and busier, and times just change. And also ties in with what Benin says about the world being general a bit rubbish right now. -Lack of updates. There's things happening at the park, whether it's little touch ups here and there or bigger things behind the scenes. Admittedly right now that is minimal, but it is there. But there's less noise about it all now. The Passholder Group on Facebook closed down. Jack Silkstone, who has been the main source of such things for a few years now, has moved into a more professional capacity so isn't making the little update videos. Fansites (like TPM) have succumbed to the time thing. And there's just very few places providing general updates. -Lack of anything to be excited about. There's no plans to the council for anything new. There's no rumours of anything new coming. Other parks in Merlin are getting things and Thorpe aren't. We're kind of just ticking on by. It makes it hard to have the same enthusiasm. On a personal level, I found 2024 to be such a huge buzz of a year for Thorpe. New coaster, obviously, but the Sparkle Project invigorated lots of other parts of the park. There was optimism for the future and such a positive. Since then, they've followed that up with a much-needed open space by the front of the park (although that execution has split opinion), and nothing else. The park is effectively exactly the same as it was 2 years ago, even down to food outlets. With seemingly nothing new on the horizon, there's only so long one can revisit the exact same place before a bit of burnout hits.