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Merlin had the chance to do exactly that after Smiler crashed... Their decisions since show nothing but contempt for "customer experience"...

Be lucky to get any paint given the old "EVERYTHING MUST HAVE A RETURN ON INVESTMENT" nonsense...

I had Merlin Membership (standard) when it first came out and it was really handy as I wasn’t able to fork out a lump sum in one go. I’m guessing in the past, people signed up for it (which was meant to be minimum 12 months) and maybe cancelled after a couple of months of lots of park trips They never had the sign up fee before so I’m thinking perhaps this is to deter it happening again? I do think it’s a great idea for people on a budget - especially families who can’t afford to whack out a few hundred quid on passes in one go

Maybe they are hoping some people sign up and like a gym membership just forget to cancel it ?

Let’s not forget: 1/ VR 2/ Pre-show 3/ cattlepens 4/ shipping containers 5/ ‘another variation of the Island theme’ 6/ Another disaster/abandoned/horror theme/story Boom! I will see myself out