But this is the internet and there are "enthusiasts" with access to a keyboard, it's a toxic combination
I think it's a good move by Thorpe Park personally - no stupid tabloid gimmicks, prominent location, and a target audience that are at least in the locale of Thorpe Park itself. I do question how much it costs, but then, Coca Cola are the exclusive drinks provider at Thorpe, so methinks there'll be some sort of discount involved there, as it's "their" part of the billboards at Picadilly Circus.
PS. Looks like I missed out on some drama last night whilst in the land of nod!