Just posted the link on Facebook for the official advert to impose it upon my friends, and I reiterrate here what I posted on Facebook - In my eyes, Merlin have not a put a single foot wrong with The SWARM, with LC12 teasers/viral marketing at the start, to Les Coogan and the "Police" on park last year, to the epicness of the ride and area itself, and finally this advert... fantastic. Not cheesy, just classy. Spot on.