Not sure if anyone's already noticed this, but Legoland have recently launched some sort of 'scavenger hunt' in promotion for The LEGO Movie! For example:
This was in Duplo Valley - and as I unfortunately only had time to capture the one:
Emmet - located in The Beginning
Wyldstyle - located outside the hotel, near Atlantis Submarine Voyage
Vitruvius - located in Knights Kingdom
So yeah a little bit of promotional fun Legoland have just brought in!