Systems cost money Maintenance (terminals systems cameras) Takings shares (Tp/picsolve) Hosting/internet costs Not everyone would buy their photos as it is even at a quid as most people don't like how they look etc. unfortunately like most businesses they need a lot of money to keep ticking over what they have been doing recently has been working so they will keep that going. The pricing structure they've had works for them now and still a large amount of customers use the service. They are still trying different things though. Keeping those systems running isn't cheap at all.