Good post JoshC, however I completely disagree with the music thing.Music creates an atmosphere, a build up, a suspense, an excitement and a memory. When you're a "BIG FAT THRILL PARK POO YOURSELF LOLS", you'd think they'd care more about this. As obviously, you want them to feel more scared, you want them to cake themselves, you want them to remember it, and remember the brand. Hearing that music again later is a big part of it - I hear matrix music, and I think samurai, not matrix. I don't listen to Chase and Status and think of a ride.It's what splits them from being a fairground/fun park to a theme park or a really decent day out. You get all sorts of emotions at these parks, which make you enjoy them, and want to relive them.. going back and spending money. Fairgrounds have none of this, and a completely different atmosphere. They lose out on making it scary as such.Simple things like this always affect people subconsciously, whether it's music playing, to seeing paint peeling on something. It'll ultimately affect their day out (even if they're not talking or actively thinking about it), and really does matter to whether they want to return. For instance, I want to return to blackpool, because the park was extremely well presented and surpassed my expectations, not necessarily because of the rides themselves (of which I thought were mediocre).On someone elses topic - they don't need a bose man. I presume they have their own audio visual technician. Give him a decent budget, and a work buddy and they'll easily be able to make their way round and maintain it. It's usually a case of the team being too small with a too small budget rather than not existing.