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Well they seem to spend most of their time ripping the p*ss out of their stock images on their own Facebook page so it would probably be a good idea.

Bigger scale Dungeons that premium passholders get FOR FREE I might add!!

And there you have Merlin's entire business model! At least you've changed from "Merlin never claim theyre better on quality", to admitting they actually do and it is nonsense. I get your point, it's obviously not true so people shouldnt believe it to be — but why does that mean we should defend the use of the phrase? If we all know it's marketing drivel, why defend it? Forgetting the bluster of social media, there is a valid point being made against them over stuff like this. Merlin's obsession with brands and how they only invest according to brand at the cost of most anything else (especially evident in this attraction) shows they put a lot more behind such decisions than just 'silly marketing speak'. They knew the 'second to Disney' slogan would stick when they planted it. Often their sloganeering and advertising becomes more than company spin, and becomes manipulative nonsense. Look at the lies in all their adverts. I'd rather have a theme park industry with less media brainwashing of the public and more fun to be honest. This is the Towers Dungeon thread, we're discussing Merlin rolling its midway brands rolling into Alton Towers so I think it's relevant. My comment there was about VFM than prices alone. Hyde Park is overpriced too like you say, but it's much greater VFM because it's more entertaining, diverse, surprising and creative than most Merlin parks today. Similar ticket prices get you into places like Europa Park too, where there are far more attractions and far more quality.

It's more likely 'Bouncezilla' is a code word for Loggers Leap and it's now reopening this year than Swarm going backwards tbh.

Whatever could be said about Thorpe Park itself, that is genuinely a great logo.