This comes from a fun feature Towers have on their website: https://www.altontowers.com/40-years/model-my-map/
It's clearly a bit of silly fun, but I wouldn't be surprised if some of the questions have been designed to get some insight into what people want (especially the non-ride stuff).
I'm a big fan of everything Towers are doing right now for their 40th. A solid plan has been laid out, and I really hope they follow through with it.
And, forgive me for making the obvious comparison, this is how you do it Thorpe. On top of a proper new addition, proper events all throughout the year, which are all varied and have a clear identity, whilst linking it back to the overarching theme of being the 40th anniversary.