I find that we're having this conversation really concerning, particularly for the UK market as a whole. It kind of came and went but the attendance report for parks was released and some key sentences in there are quote below
and
I find this to be our ultimate problem is that whilst the European parks are exceeding expectations, the parks in the UK aren't despite investment. I was at Europa Park and Efteling over the last two weeks. Both parks very busy, every ride open (well apart from one but Efteling isn't a seasonal theme park). Rides open on time, fully staffed. If you think it's an unfair comparison, well it isn't. Its the same time of year, Merlin is the third biggest worldwide operator.
It's going to take some bold action for our parks to return to a place where they are not only highly profitable but successful. And one of the realities of the Merlin parks is the Annual Pass creates so much drag across the parks. I think a significant look needs to take place as we've seen places like Tokyo Disneyland, Disneyland Paris and Phantasialand either remove entirely or price accordingly and the respective parks have never been so profitable..