It's TheMan from TowersStreet and I claim my £5...
So now it's because the billboard is 'old hat'... Yeah, of course, because it's a old system of advertising it makes it unlikely to get to the masses that walk past it anyways...
As an advert, it gets through to a hell load of people EVERY... SINGLE... DAY... End of... What a perfect place to be positioned to extend the reach of the park to the masses who may not be scouring the internet for information about the park, indeed, how many people visit parks on a whim? Probably a fair amount, so perhaps this 'out-of-date' method of advertising to the masses isn't as bad an idea as before...
Even I know from an advertising point of view that you need to get an image out to as many people as possible using AS MANY METHODS AS YOU CAN... Indeed, just step back and think, Piccadilly Circus is a place full of tourists AND commuters, constantly busy for hours every day... All they have to do is plant the name of the ride/park into the minds of people... It's that simple, then word of mouth takes over...
Advertising is so simple... There is no master method of doing things that us none-advertising experienced people cannot understand...
Quite clear from the stuff tonight, the majority of us 'non-knowing' people know a lot more than the apparent experienced one...