If we say it doesn't matter what it looks like as you won't use it, then we can include all poor decisions then. Like dung heap at towers, noone uses it as it's awful. Oh wells.
Considering they are using this supposedly to "test the market", then by saying you don't have to use it because it looks horrible.. Crash Pad could be a flop, and then hotel won't be built?
Make crashpad attractive, people will consider staying in them, hotel viability becomes apparent.