But what's the point when most people won't plan trips this early? How many people do we expect have planned their trip to Thorpe Park now? Especially at a point when their 2020 offering hasn't been announced. I bet I can count the number on one hand. Thorpe simply isn't big enough to attract enough attention for people to book their trips now.
And still, why advertise provisional hours? Why not just 'Open' or 'Closed'?
The park is doing five 10-8pm days for Fright Nights. Even taking into account the extra budget required to run Fright Nights, that can't equate to more than 2 extra open days. And if that's what they have done, there's also the added benefit of the fact that the park simply isn't busy enough to warrant being open for 12 hours on those days. And it still doesn't answer why they choose to close earlier rather than open later.
Based on the past 2-3 seasons, this is something they have consistently gotten wrong. The park have chosen days to open for longer on days where they couldn't justify it. They've not advertised their longer opening properly, nor have they given people a proper reason to stay.
My favourite example comes from 2018, where the park decided to open 10-10 instead of 10-6 on a Saturday in May 4 days in advance. This is despite the weather forecasting heavy rain all day AND there being a low pre-book. And low and behold, the day was a disaster.
I get there's no exact science to this, but Thorpe consistently get this wrong lately, when 95% of parks get this right. That's a big problem.