Faint praise indeed. It is miles better than anything comparable that Merlin have thrown together in a good while. In concept, in design and in execution.
It seems what they did with Peppa Pig has shown them that going for quality, rather than making a quick buck from the underlying IP with a shabby offering, gives long term results. Obviously the IP got the kiddies there in the first place, but it was the excellence of what they had done with it that has got them returning again and again and got the word spreading. Now they have the confidence to do the same for the slightly older market without feeling the need for the IP draw to kick it all off. It's a win for everyone, especially the guests.