I find Aramark being an odd scapegoat for enthusiast this year because they have a contract with UK government services.
Just a lot of moaning when we all know theme park food should be seen as a treat rather than an essential item every weekend you visit.
On the cost for freestyle, I don't see people complaining about the $20 fee for the cups in America, so £9 still seems fine for a treat and an unlimeted one at that.
Especially when at FiveGuys a cup is £3.40 and can't be refilled.
Luckily Merlin allow you to also bring lunch, so nothing stopping you bringing a Greggs or meal deal from Tesco, overall food costs are rising and themepark food should be seen as a treat.
Merlin outsourced food as its really expensive to run and hard to get right, so why not put the contract up to an outside bidder and get guaranteed money to build the secrete weapon.