Half of that article reads like they're recycling stuff from Thirteen and Smiler PR... Psychological ride to mess with your mind etc... Also you've got the WORLD'S FIRST angle with CUTTING EDGE technology... I hate Merlin's marketing speak being everywhere...
So based upon all this stuff, there's BOUND to be a simulator as part of this, and probably some form of interactive walkthrough prior (probably using aspects from Oblivio's queueline or a mirror maze), in order to make it last 13 minutes (assuming that's accurate)...
I've no interest in Derren Brown either, gotta love their lack of confidence in not being able to market a ride for being well, a ride...