Yes prices went up but themed experiences and attractions don't come cheap? Hopefully this will push more money into the pipelines and release extra Capex from Merlin for the attractions.
I think most people have misunderstood how much value the Annual pass used to bring at the very low pricepoints when an AP for just one of the other non Merlin parks was within £30 of sale price.
At the new prices I still think that value is there, when say if the Swarm for example was the only ride in the location of TP and they charged £10-£20 as a oneshot, like the rollercoaster on the Vegas strip for example, I would still pay for it, even if it was a one and done attraction. Remember attractions arn't cheap too, Wickerman 16 million, Swarm 18 million, yet there letting me have unlimited rides on millions of pounds of hardware and creative knowledge for the cost of around 4 day trips at £60 each.
For example I like the idea of going to Thorpe or Chessington to see the new attractions and events, when they come maybe 4 times a year, and then still being able to go to London for a daytrip and get into the 'tourist traps' without having to pay any extra is just great value still in my opinion.
If were looking at the price monthly, when released of the pass at around THE £20 -£30 mark well thats still cheaper than my gym membership and something I would be willing to pay.
Perhaps this may be a good move for getting more people to go on day trips rather than be passholders however that may hurt midway, my hope being that the parks are able to generate more income to get the love and attention they deserve.
Lets also be honest the MAP group are never going to be happy. Most of the issues they generate themselves, take RAP for instance, without the MAP group awareness of that product offering and how to get in even cheaper with a carer pass wouldn't of created the demand we see today. Note cattle pen queue lines for RAP registration.
I hope TBH that Merlin go further and ban outside food and those Titan bags from being allowed into the park. Instead have a picnic spot outside the gates by the carpark.
I will probably end up signing up for the monthly pass when it becomes available as I enjoy visiting the parks and still think that any cost sub £300 yearly is worthwhile for me and I am sure that we will see trade deals and sales reducing the prices further.