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I have a few theories. None of its concrete evidence and is pure conjecture on my part. - The failure of the Swarm. We all know that Merlin were initially disappointed by the Swarms first season. Many reasons were cited (which I'm sure those in the know can find) but essentially, I think this lack of interest in the new coaster dented confidence in what the park could do. Baring in mind, 2011 saw one of the biggest years the park had and that was on the back of Storm Surge. Cheaper investment bought massive returns. - The next Big thing. I think Thorpe has fallen into the trap that Six Flags did. By appealing solely to the thrill sector you severely limit interest. Teenagers want the next big thing and in the 00s, Thorpe easily provided that thrill. Hit after hit, success after success. Coasters galore, several years where we got two flat rides. That investment was unsustainable. Now though, rides like Colossus, Inferno, Tidal Wave, Detonator & Vortex are old hat. They are unmaintained and look their age. Thorpe were unable to drum up interest with The Swarm, Derren Brown opened late and was pretty weak and the less said about the reliance on IP to drive interest the better. The park has a real image problem which leads me to.. - Branding. Thorpe has a huge perception problem. Is it a thrill park, is it a park for up for it families, do we make X a family coaster then two years later refurbish it for adults. Do we change our market to families and then close the biggest family ride we've got (Loggers Leap). Do we advertise our park in our 2019 advert or have an image of goats, donuts and a hotel room. None of this evokes excitement. It smacks of a park throwing anything, everything at the wall to see what sticks and new general managers are not given enough time to evolve/change the place before they are fired and a new one bought in. - The Smiler crash. Ironically, four years later, I feel like the crash has had this weird echoing effect at Thorpe compared to the other two main Merlin parks. It's almost like it never recovered from the initial drop in attendance whilst Alton has recovered well thanks to Wicker Man and Chessington never saw the drop because of its family audience. You could say the lack of investment is really hurting Thorpe right now but then there seems to be no steps to change this. - The park itself. It's fallen a long way since the hefty days of 2006. If they are to recover the place they need to sort out their offering. Having abandoned flat rides and log flumes standing doesn't help, neither does the game stalls or the lack of maintenance and paint jobs on their rollercoasters. The basics need to be sorted for Thorpe to recover. Chessington was exactly the same way in the 00's but that now feels like the strongest Merlin park IMO. If Thorpe can sort this then they might be able to get back to the top.

Haven’t been to Chessie yet this year (even though I’ve wanted to!) 😭 Some people moan about it/aren’t bothered about going because “It’s always busy” but I always manage to have fun there 😁 I don’t get that with Thorpe, instead I just feel let down. Yes, I have a MAP and can go whenever, yes, I’ve done the rides hundreds of times. That’s not the point. The lack of fun/relaxing, less busy attractions like Logger’s and CCR is a problem IMO. I’m not just being sentimental, it’s something the park needs.

New ride, Orion. https://www.wvxu.org/post/kings-island-will-debut-orion-giga-coaster-spring-2020#stream/0 B&M giga, described as a half way house between Leviathan and Fury 325.

Fill from the front is easier if there's a disabled person requiring the back row... That and the poorly designed station means that having some people waiting would cause a lovely bottleneck... Plus you then get everyone wanting to wait for a specific row and it's like "GUYS YOU CAN'T ALL SIT IN THE SAME ROW FFS GET ON THE RIDE!" At the end of the day some rides operate better with designated rows, often down to loading times needing to be quick and on the money, hence why Europa do it on Blue Fire and Wodan...

For a recent example, Untamed cost €12m. Assuming a ground-up RMC would cost more, and then take into account Merlin inflating prices, a brand new RMC would probably be slated to cost between the £18-20m mark. Hardly cheaper than a 'big' manufacturer. Sure, Freespins would be a nice idea, but they'd be pretty low down on my list of rides I'd like to see go to Thorpe (or Towers really). It wasn't too long ago the idea of one them (or a similar-ish Intamin Zac Spin) would have been shot down for being ridiculous, due to their average throughput. Now it feels like that option would be brilliant because it's something. It definitely is. Alton did that with B&M in the 90s to be fair. Six Flags seem to have done it with RMC. But for every successful partnership, they'll be unsuccessful ones. Sure it's not coaster-related, but Merlin/Simworx is a prime example. Parque Reunidos work closely with Gerstlauer, but they've gotten very little out of it. It's a gamble, especially with smaller manufacturers, so it doesn't always pay off.

Thorpe went for a smaller and cheaper manufacturer for DBGT in Simworx. But Thorpe asked too much and Simworx over-promised (and had to get in multiple other manufacturers making it a cocktail of technology which didn't really mix). It doesn't matter what manufacturer you go for, it matters what brief you give them and how much money you put into it. With RMC's popularity ever-soaring, their prices will be going up. They're definitely not a 'small' or 'cheap' manufacturer these days. Exactly the same as with Vekoma, for example: rides like Lech cost £4m, but now they're charging significantly more for the new style rides because demand has increased. S&S's track record hardly does much for them. Few of their coasters have been trouble-free (even Steel Curtain had construction issues). If Thorpe went for a coaster from them, if..or rather, when..a problem came about, they'd be slammed for being cheap. It's simple: you get what you pay for.

I too managed to catch a quiet day at Oakwood last Saturday; due to the weather, and it's forecast, evening fireworks had been cancelled and the park was to close at 6p.m., Speed and some other items were closed due to high winds. Megaphobia is the biggie and in the damp she was flying, and lack of customers meant a run of 9 rides without getting off during the afternoon. Bobsleigh I think is an entertaining ride when with each turn one tries to get that bit faster, without falling off, and there was a spell when me and colleague were able to ride again without going round the queueline as there was nobody there. People do add to the atmosphere of a park but sometimes, lack of them is a bonus.

Can’t really add to everything that’s been said already but what sticks for me is the whole sense of half arsed-ness. Abanding Big Top but changing it to a show which although was ok, is nowhere near as good as maze form. SBNO rides - never a good look even if they do shove bamboo fencing around them. Half done paint jobs - either finish the job or don’t start. It feels like Thorpe is a bit lost in what sort of park they are - 2013 (when I started visiting regularly) it was known as the nations thrill capital - fast forward a year and its “an island like no other” - shove in Angry Birds Land and appeal to younger audiences/families - great idea but then they remove the carousel and have Loggers SBNO for 4 seasons. Add to that the height increase for X which is now The Walking Dead and they’ve spited a fair few younger guests who can no longer ride it. I think I’ve visited Thorpe 5 times this season - and on one of those times the only thing I went on was the toilet - queue management even to get in was horrendous and once inside it wasn’t much better. Can honestly say I’ve had more enjoyable visits to Chessie this year - Chessie has gone through some naff times but seems to be on the up which is great whereas Thorpe feels quite stale - hopefully they can turn it around because it has such potential and the rides (most) are brilliant

Yes, this is true. The reasons include: -A decrease in visitors compared to 2011. Despite the fact that 2011 was one of Thorpe's busiest and most profitable (and so, in that sense, 'best') years ever, Swarm still had to deliver an increase. It didn't, so Merlin saw Swarm as a failure, and immediately lost faith in whatever their thought process was behind that direction. -Weak brand. Swarm didn't capture people's imagination. It was very generic and not very recognisable. The end of the world vibe was overdone and it merged in with so many other things that went for that. -Experience didn't match marketing. For one reason or another, people expected an intense thrill ride, similar to Saw. Instead, Swarm offered a much more graceful experience, leading people to be disappointed. So basically, people had minor niggles about the ride, and less people visited Thorpe (which would have happened regardless). So, Merlin see it as a failure. Despite that, in the long term it's done a good job, is less generic these days and scores very highly in KPI scores, which Merlin love. So it's been a slow burner. But Merlin's model doesn't allow for slow burners. Just a couple more to add: Derren Brown's Ghost Train Going for a dark ride over a coaster was always a risk, but it was one which needed to be done in my opinion. Sadly, DBGT missed every single possible mark, which really damaged the park. It did attract attention, and it did cause attendances to rise. But it damaged the park's reputation by so much more than the worth of a few thousand visitors. Two big investments in a row that failed is a big recipe for disaster. You need a sure-fire win after that; something with minimal risk. But when everything is spiralling downwards, the pressure is even great, and the amount of risk you take has to decrease. Ultimately it leaves us in the situation we're in now: the best way to minimise risk is to not take a risk at all. Can't lose money if you don't spend money, right? Terrible Non-Big Investments You have to go all the way back to 2007 when the park added a solid non-big investment, in Flying Fish. Arguments can be made for Storm Surge (diversifies the line up and added a much needed family ride) and Walking Dead (a solid scary-themed indoor attraction at the end of the day). I guess you could say 2013 with turning X forwards but that slipped under the radar with the focus on Swarm backwards. But I think Flying Fish is the last one where someone would struggle to come up with a reasonable negative for it. Since then, we've had short term investments, based off fads or needless IPs, which have led to a mish-mash of identities and ideas, and nothing which has really improved the line up. This is coupled with a lack of general upkeep in the existing parts of the park. The bare minimum was done to rides, theming, presentation, etc., which eventually led to rides closing, theming being taken away, etc. Focusing too much on Scares Fright Nights works for the park. Regardless of its quality, it's still the busiest, best received, and most profitable time of year for the park, year in year out. The park tried to capitalise on that and make it work all year round (which, in fairness, isn't too unreasonable). It worked with Saw - The Ride, because that was handled properly. Saw Alive was a nice idea and helped absorb the busyness whilst it was full time. After that, Thorpe should have quit whilst they were ahead. Scare attractions don't work outside of Halloween in a theme park setting. Scary stuff doesn't work outside of Halloween in a theme park setting. One thing to compliment a line up, yes. But an overarching focus on it? No. Yet Thorpe didn't realise this. They didn't learn that in 2005 when Freakshow 3D was dead during summer because no one cared. They didn't learn that after Saw Alive's popularity dwindled in 2012. They didn't learn after Swarm. They didn't learn after Ghost Train. They probably haven't learnt after The Year of The Walking Dead. Keep scares for Fright Nights, and focus on a diverse line up. Not Learning Lessons Related to above, Thorpe make the same mistakes again and again. This likely comes down to management seemingly being a revolving door, especially in more recent years. A new person comes in, tries something, it doesn't work, leave. A new person comes in, tries that same thing in a different disguise, it doesn't work, leave. Repeat. They need to take a step back, look at what they've done for the past 15 years and realise what hasn't worked, and what has worked, and start building from that.

Most of what the posts above me say are completely correct, but here's my two cents. Lack of image: Thorpe Park don't really have a clear audience now. At least back in 2012 they had a image and demographic, in 2019 the park have huge indentity problems and the new adverts and tagline just scream soul-less. Chessington and Alton are not perfect but any means but they have a clear brand and a clear target market which they both do well, Thorpe is the vanilla ice cream of branding at Merlin. IP's that make no sense: Gruffalo and Room On The Broom make somewhat sense. IAC, Angry Birds, and TWD literally felt just Thorpe picked their IP from a hat. Do we need a half arsed area themed to Angry Birds? HELL NO. IAC was another example of Thorpe slapping on a short IP for a short lived attraction that shouldn't exist in the first place. Poor small, medium, and large investments: For small investments we got IAC and a bunch of reused unthemed little flat rides which were placed pretty blindly.. For medium investments we got Angry Birds and the best family ride re-themed to something scary, for large we got DBGT- one of the biggest fails in Merlin history. 13 million spent on something that probably won't make it past ten years of operation. Neglected parts of the park: Colossus's new concrete look, Swarm's wood in the station, Inferno's queueline, Old Town in general, Slammer.. The park feels so neglected, Thorpe right now feels like the unwanted redhead child of Merlin.. I think what Mark said was very true in that Chessington was in a similar position for a while, things can change. Though I feel like Thorpe really has a dug itself a hole and its going to take some hefty investments and clean up to recover what is the current mess of the park. I think replacing Loggers and Slammer with new attractions would be a good first step, that area is crying for a refurb, its needed a refurb for like 4 years now..

Cheers for the advice bruv.

No because at fairs it's only a bouncy castle or slide, not an obstacle course. It is generally well received by the public.