1729 Posted December 1, 2023 Report Share Posted December 1, 2023 Personally I think the logo is good, it is versatile and the colours and patterns help it, still it be interesting to see its implementation beyond concept. However even as a sub logo I think the Infinity symbol still had a place in the rebrand However I'm guessing its still the 'island like no other' Quote Link to comment Share on other sites More sharing options...
Cernuschi Posted December 2, 2023 Report Share Posted December 2, 2023 There's noting "wrong" with it - I just find the logo a bit bland, but as simple as possible seems to be the modern way, though others are a bit more clever with their design. Just feels like something is missing from it... coasterverse 1 Quote Link to comment Share on other sites More sharing options...
JohnnyRocket Posted December 3, 2023 Report Share Posted December 3, 2023 A look at the wider Thorpe Park rebrand. Do really love all the patterns, colours and applications! https://www.robyeodesign.com/thorpe-park-rebrand skelly 1 Quote Link to comment Share on other sites More sharing options...
Parm Pap Posted December 4, 2023 Report Share Posted December 4, 2023 On 11/13/2023 at 12:56 PM, Parm Pap said: Yes. 😔 Pom. Quote Link to comment Share on other sites More sharing options...
JohnnyRocket Posted December 5, 2023 Report Share Posted December 5, 2023 The new logo has been picked up by a rebranding blog I subscribe to. They look at the new rebrand, logo, marketing etc and have given it quite a bad review. It’s behind a paywall but this is the summary. “Overall, this is very sad and a missed opportunity because it’s rare that theme parks get redesigns and there is so much material to draw from, especially for one with such a rich history as Thorpe Park — what this needed was more 1980s water bus energy” The reader comments are also unfortunately quite scathing! https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_thorpe_park.php Quote Link to comment Share on other sites More sharing options...
ML27 Posted December 5, 2023 Report Share Posted December 5, 2023 See below screenshots, the brand industry seems to also share the same opinion. Quote Link to comment Share on other sites More sharing options...
loopdeloop Posted December 6, 2023 Report Share Posted December 6, 2023 My attempt at something better Quote Link to comment Share on other sites More sharing options...
Mattgwise Posted December 7, 2023 Report Share Posted December 7, 2023 The park simply adding these rings to the background make it better! They should make that a permanent addition. (taken from the FB annual Pass page) Quote Link to comment Share on other sites More sharing options...
Stuntman707 Posted December 9, 2023 Report Share Posted December 9, 2023 On 12/1/2023 at 3:11 PM, JohnnyRocket said: They literally downloaded a free font and called it a day 😂 https://www.dafont.com/kelvinized.font?text=Thorpe WTF? This is almost a copy paste job by someone who probably spent a few days searching Dafont. Now I'm much less impressed. 🤨 Quote Link to comment Share on other sites More sharing options...
Inferno Posted December 10, 2023 Report Share Posted December 10, 2023 I quite like that behind the text as well. I think it would make the social media logos pop a little more. Also you know all the squiggly bits that appear on the videos and posters etc? I knew it looked familiar… It’s just the thing in the middle of Quantum. I guess an homage to the most underrated ride at the park! MattyMoo and JoshC. 1 1 Quote Link to comment Share on other sites More sharing options...
08newmanb Posted December 14, 2023 Report Share Posted December 14, 2023 On 12/1/2023 at 7:11 PM, 1729 said: 1729: Personally I think the logo is good, it is versatile and the colours and patterns help it, still it be interesting to see its implementation beyond concept. However even as a sub logo I think the Infinity symbol still had a place in the rebrand However I'm guessing its still the 'island like no other' Wish granted. alexander 1 Quote Link to comment Share on other sites More sharing options...
Stuntman707 Posted December 25, 2023 Report Share Posted December 25, 2023 Thorpe released a somewhat embarrassing video explaining how their new Kelvinized Dafont logo was styled to include Stealth references. I bet the graphic designers were happy they were paid for it. At least they designed the o themselves. 😅 Quote Link to comment Share on other sites More sharing options...
JohnnyRocket Posted December 29, 2023 Report Share Posted December 29, 2023 A global rebrand review blog has now named Thorpe Park’s the 2nd worst of 2023. Behind a paywall, but a summary: Original link: https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_3_the_most_not_great_2023.php Quote Link to comment Share on other sites More sharing options...
Inferno Posted December 29, 2023 Report Share Posted December 29, 2023 I really don't understand why people are still pouring their heart out over this. It's not like the logo was the reason people visited Thorpe. It's literally just a logo, and is it really that bad? JoshC. 1 Quote Link to comment Share on other sites More sharing options...
JoshC. Posted December 29, 2023 Report Share Posted December 29, 2023 6 hours ago, JohnnyRocket said: A global rebrand review blog has now named Thorpe Park’s the 2nd worst of 2023. Behind a paywall, but a summary: Original link: https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_3_the_most_not_great_2023.php I appreciate this is just a singular screenshot of a website, but the design of it makes me feel like that website should avoid throwing stones whilst in a glass house. ImLucifer and Inferno 1 1 Quote Link to comment Share on other sites More sharing options...
JohnnyRocket Posted December 30, 2023 Report Share Posted December 30, 2023 6 hours ago, Inferno said: I really don't understand why people are still pouring their heart out over this. It's not like the logo was the reason people visited Thorpe. It's literally just a logo, and is it really that bad? Not really people pouring their heart out over it? It’s an end of year round up over the course of 2023 of different rebrands. I’ve personally got used to it, but it’s still ultimately a crap logo. And that’s what this thread is dedicated to. The park hasn’t even opened its doors yet following the new rebrand! coasterverse and Mattgwise 2 Quote Link to comment Share on other sites More sharing options...
tactic Posted March 26 Report Share Posted March 26 I know they needed to update the app icon for the new logo, but this is definitely not it… Come on Thorpe at least get the logo to fit in the icon. Quote Link to comment Share on other sites More sharing options...
Inferno Posted March 27 Report Share Posted March 27 I quite like it. You can still tell what it is. Just like a lot of the other apps out there, it doesn’t need to have the whole logo or the name or the app. Quote Link to comment Share on other sites More sharing options...
Benin Posted March 27 Report Share Posted March 27 Looks terrible and another example of how poor the design is. Quote Link to comment Share on other sites More sharing options...
MattyMoo Posted March 27 Report Share Posted March 27 Absolutely atrocious and I will be boycotting Thorpe Park until this is rectified. Quote Link to comment Share on other sites More sharing options...
tactic Posted March 27 Report Share Posted March 27 To be fair, I do quite like the logo on the app; the colours look great. They do need to fix the way it fits though, that’s what annoys me most. Quote Link to comment Share on other sites More sharing options...
coasterverse Posted April 2 Report Share Posted April 2 On 3/26/2024 at 7:53 AM, tactic said: I know they needed to update the app icon for the new logo, but this is definitely not it… Come on Thorpe at least get the logo to fit in the icon. Yeah that's definitely a stylistic choice, I personally don't mind it... well, as much as somebody who still doesn't really like the new logo can 'not mind' something. The new logo has definitely grown on me though, my opinion of it now is 'it's okay'. I still think the old one suited the tone of the park better and they'd have been better off keeping the infinity rings but just changing the comic sans logo, but alas the new Dafont logo is seemingly here to stay! Quote Link to comment Share on other sites More sharing options...
coastercrazy Posted April 2 Report Share Posted April 2 I created my own logo / branding for the park :) Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.