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comment_255724

Also worth remembering Thorpe's most successful period was the Saw period...

 

I like how they are adding extras to the Summer event too, whilst Summer Nights were fun - I can see why they were not possible to sustain long term, hopefully this helps and adds more pull to people staying late so we can see more of this in the future!

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comment_255725
24 minutes ago, streetmagix said:

The new kiddies rides were dumped there because Merlin owned them and they needed to put them somewhere. Chessington is tight on space, they wouldn't fit in Legoland and Alton Towers has Cbeebies land so really it was Thorpe, storing them or selling them for £7.50.

 

Not forgetting that Alton, Legoland & Chessington already have those exact rides so Thorpe was ideal and made it more “family” 

comment_255730

I'm pretty sure Living Nightmare Extreme will be them actually finishing the maze in the first place and not expecting the actors to have to do what they can with an incomplete experience, due to poorly designed and sourced props, conflicting requirements from management and no finale.

If this is the case that will be great, but a lot of the fright night cast will not be returning.

comment_255731
35 minutes ago, Coaster said:

I'd rather they focused on infrastructure and guest experience than short term investments such as this.

Infrastructure and improved customer experience  doesn’t get them (positive) headlines unlike these gimmicks they keep rolling out each year. 

 

Wonder why no Merlin boffin has run with “UK’s first theme park fully dedicated to TWD” it’s gotta be round the corner somewhere ? 

comment_255734
6 minutes ago, Benin said:

Might get them better KPI scores that they don't have to skew positive though...

 

And reduce the amount of Ctrl+c; Ctrl+v responses on social media/Trip Advisor...

completely agree. And the worst part is improving the experience wouldn’t actually cost that much but because it’s not a headline grabber it’s not important to the management.

 

If Merlin were really all about the customer experience they’d have tablets fitted in high traffic areas like every queue line, they’d have more feedback in one day than they currently do all year! 

comment_255741

So here's my expectations for the Safe Zone: I expect it to be almost the same as X apart from the pre-show. They might have some actors in the ride area for press release. Basically over-exargerate expectations and mis-sell the attraction to the press as usual. Then the actors will go because Thorpe can't afford to keep running live attractions like their last "Permanent" attraction, Saw Alive. Anything more than this would be nice. Just set your expectations low or you'll probably be disappointed.

comment_255744
5 hours ago, SYNAW said:

I'm pretty sure Living Nightmare Extreme will be them actually finishing the maze in the first place and not expecting the actors to have to do what they can with an incomplete experience, due to poorly designed and sourced props, conflicting requirements from management and no finale.

If this is the case that will be great, but a lot of the fright night cast will not be returning.

The extreme sounds more like they are going to be using actors that are able to scare people. As a maze, be it finished or not, won't make someone scare.

comment_255746

my guess is living nightmare extreme won't be an actual extreme FIA type thing, but will probably just be an improved and maybe scarier/more intense version of the maze. after all, they want it to get the crowds in - the majority of people would much rather a scary, intense yet normal maze rather than being thrown about in handcuffs and have fake ****e thrown all over them for 10 minutes :lol:

comment_255747

I’m pretty sure Merlin’s last business statement classed Thorpe Park as aimed towards young adults, if this is the case then the marketing seems to make sense. 

 

Thorpe did seem to go down a path of appealing to all ages around 2013 time, however given attendance levels are still lower, perhaps they are again focusing more towards the thrills. 

 

Whilst Lego and Chessington are short distances away, younger families have (and will) continue to visit, so hopefully they won’t isolate them completely if this is the case. 

 

The irony that one of Thorpe’s best attendance years was when Storm Surge opened.

comment_255750
3 hours ago, Stuntman707 said:

They might have some actors in the ride area for press release.

3 hours ago, Marc said:

I’d be surprised if they had actors in the ride area - not sure H&S would allow that.

More likely to be animatronics if it's got a high enough budget, though it's more likely to just be a waxwork with a strobe light sat in front of it

 

 

comment_255754

Now I've had a proper look at what this all is, I don't particularly want to see a theme park become "AMC Park" with this Walking Dead IP for an entire season. It just screams "cheap" and "unimaginative" more than anything else. But if the public want it, let it happen.

My concern more than anything is won't this move devalue the Fright Nights product? I now don't see any reason to bother going this year other than for Big Top.

comment_255755
48 minutes ago, Marhelorpe said:

My concern more than anything is won't this move devalue the Fright Nights product? I now don't see any reason to bother going this year other than for Big Top.

Yeah true, it does take away value from Fright Nights. You could argue that Fright Nights is still popular as the park often reaches capacity. Therefore they want to maximise the extra sales with the late opening hours and Walking Dead IP. However it may well have an impact on Fright Nights if people who would have usually gone visited earlier. That and there being much better events during October like Shocktober Fest they may decide to go to instead since they have already done Thorpe. Leaving out TWD, you're essentially left with only 3 mazes (2 if you count Saw Alive opening outside FN), while shocktober has a massive 9 this year! :lol:

comment_255758
13 hours ago, Timber Creek said:

I’m pretty sure Merlin’s last business statement classed Thorpe Park as aimed towards young adults, if this is the case then the marketing seems to make sense. 

 

 

The target audience with the least disposable income. Nice work.

comment_255799

In all fairness 2009 and 2011 have been their best attendance levels of recent years (despite the love-hate reactions with what opened then). The last few years have unfortunately seen a dip in attendance which hasn’t really reached the levels of Pre-2012 yet. 

 

I think the issues of that 2012 were purely down to Olympics and bad weather though despite the perceiving that Swarm was a failure. It wasn’t and usually gets one of the higher satisfaction ratings.

 

The Park ideally need a marketing image which focuses on the thrilling elements but does not overlook it for families either. I for one would like to also see  a consistently between dark and upbeat themes.

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