Dan9 Posted January 14, 2013 Report Share Posted January 14, 2013 So, major coasters since the takeover... Saw: The Ride - Black Th13teen - Black Krake - Black Raptor - Grey The Swarm - Grey SW7 - Grey/Black Got to love the Merlin variation. EDIT: Thank you Sidders! Doc, holtjammy16, Sidders and 1 other 4 Quote Link to post Share on other sites
Sidders Posted January 14, 2013 Report Share Posted January 14, 2013 So, major coasters since the takeover...Saw: The Ride - Black Th13teen - Black The Swarm - Grey SW7 - Grey/Black Got to love the Merlin variation. Krake and Raptor are also black! Quote Link to post Share on other sites
Mark9 Posted January 14, 2013 Report Share Posted January 14, 2013 These images of the barriers at Leeds station were posted over on TowersStreet forums. Love this illusive way of drawing peoples attention to the symbol but not giving any hints as to what it is for. Love this. There's a bridge in London that has an alleyway of smiler posters all along its side. Love the subtle advertising that Alton are doing for this. Quote Link to post Share on other sites
pluk Posted January 15, 2013 Report Share Posted January 15, 2013 Superb advertising, love it. Lets all play a game of spot The Smiler, I'm guessing they're going to crop up all over. Quote Link to post Share on other sites
Stokesyboy Posted January 15, 2013 Report Share Posted January 15, 2013 Is it just me or does the track already look as if it's aged about 10 years since it arrived on site? I think someone mentioned elsewhere that it could also be the frost on the track? holtjammy16 1 Quote Link to post Share on other sites
Fred Posted January 15, 2013 Report Share Posted January 15, 2013 Win. Oblivion style marketing. Quote Link to post Share on other sites
AstroDan Posted January 15, 2013 Report Share Posted January 15, 2013 It's spreading. We now have University Station in Birmingham: Liam T 1 Quote Link to post Share on other sites
Sidders Posted January 15, 2013 Report Share Posted January 15, 2013 Love the way the faces appear to peak at you because they don't fit on the turnstiles completely. Quote Link to post Share on other sites
jom222 Posted January 15, 2013 Report Share Posted January 15, 2013 These look really good and is a great way to advertise Quote Link to post Share on other sites
Coaster Posted January 15, 2013 Report Share Posted January 15, 2013 This is a great advertising method - although a bit weird if you are not a theme park fan and have never heard of SW7. Does anyone else think that there is a lack of PR online though? With The Swarm at Thorpe last year there were loads of videos giving away clues about the ride, but in terms of official ones from Alton Towers regarding SW7 this year, we have had nothing so far. At least they aren't doing another Th13teen though and saying that it will have an age limit etc... Quote Link to post Share on other sites
Fred Posted January 15, 2013 Report Share Posted January 15, 2013 Bloody brilliant! Wonder if it'll spread to buses and stuff?! Love it though. Absolutely love it. Quote Link to post Share on other sites
JoshC. Posted January 15, 2013 Report Share Posted January 15, 2013 I'd love to see it spread to adverts for Youtube videos. Is it possibe to have just have one which is just 5 seconds with a face with spinning eyes saying 'It's coming #getcorrected' or something similar - that would be a great online campaign. Would love to see it on buses as well though! Cannot wait to see where this leads. Geniunely looking forward to it! Quote Link to post Share on other sites
AstroDan Posted January 15, 2013 Report Share Posted January 15, 2013 This is a great advertising method - although a bit weird if you are not a theme park fan and have never heard of SW7. Does anyone else think that there is a lack of PR online though? With The Swarm at Thorpe last year there were loads of videos giving away clues about the ride, but in terms of official ones from Alton Towers regarding SW7 this year, we have had nothing so far. At least they aren't doing another Th13teen though and saying that it will have an age limit etc... The Swarm is hardly a model for success, given how poor Thorpe Park performed in 2012. That said, I can see a major ramp-of marketing next week or so! Quote Link to post Share on other sites
Sidders Posted January 15, 2013 Report Share Posted January 15, 2013 The Swarm is hardly a model for success, given how poor Thorpe Park performed in 2012. Not defending Jamie's initial point about Th13teen's age limit but let's not suggest that Thorpe's attendance dip was anything to do with poor marketing of The Swarm. They played a blinder with their marketing in my opinion. Jubilee Year, Olympics 2012, double-dip recession; people had other stuff on their minds. Stokesyboy and Bubbles1 2 Quote Link to post Share on other sites
Mark9 Posted January 15, 2013 Report Share Posted January 15, 2013 I adore this advertising. I was walking to work in Highbury this afternoon and the poster is just on a random street, it just caught my eye . I love how nothing is mentioned on the poster, just the face. I wish I didn't know what the poster was as I'd be going online to try and find any information about it. Alton Towers are playing a blinder. Dan9 1 Quote Link to post Share on other sites
jjh123horry Posted January 15, 2013 Report Share Posted January 15, 2013 (edited) This is a great advertising method - although a bit weird if you are not a theme park fan and have never heard of SW7. :)Does anyone else think that there is a lack of PR online though? With The Swarm at Thorpe last year there were loads of videos giving away clues about the ride, but in terms of official ones from Alton Towers regarding SW7 this year, we have had nothing so far.At least they aren't doing another Th13teen though and saying that it will have an age limit etc...See I personally think them going down the internet route would be wrong for the theme. Unless of course they do some videos which look realky old/tatty and have subliminal messaging, like they did for sanctury. Or maybe put the sanctury video online? I think for the old school mental hospital vibe they have kindbof given off, putting posters on the streets fits with the theme better. Edited January 15, 2013 by Tommy Merged two posts Quote Link to post Share on other sites
BigBobJones Posted January 16, 2013 Report Share Posted January 16, 2013 Not defending Jamie's initial point about Th13teen's age limit but let's not suggest that Thorpe's attendance dip was anything to do with poor marketing of The Swarm. They played a blinder with their marketing in my opinion.Jubilee Year, Olympics 2012, double-dip recession; people had other stuff on their minds. Don't forget one of the wettest summers in 100 years too Quote Link to post Share on other sites
Sidders Posted January 16, 2013 Report Share Posted January 16, 2013 Don't forget one of the wettest summers in 100 years too What is this word, 'summer'? BigBobJones 1 Quote Link to post Share on other sites
Popular Post Ryan Posted January 16, 2013 Popular Post Report Share Posted January 16, 2013 Don't forget one of the wettest summers in 100 years too All thanks to fifty shades of grey Fred, MikeC, Coaster XTREME and 8 others 11 Quote Link to post Share on other sites
mah boi Posted January 17, 2013 Report Share Posted January 17, 2013 If you go onto the alton towers website, the smiley face logo appears for a few seconds. A link to the Alton towers website. http://www.altontowers.com/ Quote Link to post Share on other sites
MikeC Posted January 18, 2013 Report Share Posted January 18, 2013 This is top notch marketing. Get baarrected http://www.dailymail.co.uk/news/article-2264281/Just-grin-baaaa-Mysterious-smiley-face-symbol-sparks-internet-debate-appearing-hundreds-sheep-country.html Dan9, Sidders, JoshC. and 2 others 5 Quote Link to post Share on other sites
Stokesyboy Posted January 18, 2013 Report Share Posted January 18, 2013 This is top notch marketing. Get baarrected http://www.dailymail.co.uk/news/article-2264281/Just-grin-baaaa-Mysterious-smiley-face-symbol-sparks-internet-debate-appearing-hundreds-sheep-country.html Great find! This is brilliant haha! Quote Link to post Share on other sites
pluk Posted January 18, 2013 Report Share Posted January 18, 2013 That is baaaarilliant Quote Link to post Share on other sites
Benin Posted January 18, 2013 Report Share Posted January 18, 2013 The best PR to come out of Merlin since... Well... Ever... Still cheesey, but it's silly, doesn't hype up the ride at all and of course pushes the logo out into the public eye even further... Excellent... Quote Link to post Share on other sites
Valentez Posted January 18, 2013 Report Share Posted January 18, 2013 http://www.thesun.co.uk/sol/homepage/news/4749754/Sheep-branded-with-smiley-face.html The Sun have picked up the story now, again with no connection to AT. Quote Link to post Share on other sites
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