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Yeah Swarm's station looked horrendous.  No ambient audio either, just the poor announcement that was recently added.

 

Actually I'd say that the whole Swarm area was a bit of a mess in all honesty.

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With this and the dome I'm guessing they had some sort of bulk deal on skip hire and thought it best they fill em up?

 

That is just laughable. What and how? It's a fairly new attraction, it shouldn't be falling apart, and if it is it should be fixed properly. 

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22 hours ago, pluk said:

With this and the dome I'm guessing they had some sort of bulk deal on skip hire and thought it best they fill em up?

 

That is just laughable. What and how? It's a fairly new attraction, it shouldn't be falling apart, and if it is it should be fixed properly. 

All of the wood in the station needs sorting out. The fake wood panelling on the walls is totally warped, and the top of the balcony on the left hand side of the station is likely to give quite a few people splinters this season. It's in its seventh season now so not that new any more, and Merlin aren't exactly known for choosing the right materials for the job. Also noticed quite a few fence posts and panels in the queue line marked with yellow paint, presumably earmarked for replacement.

 

I'm baffled as to why the station speakers have been replaced with inferior ones as I don't recall the old ones having issues last season. None of the TVs were working on Saturday and the whole area felt pretty dead.

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I believe the cladding/theming didn't last as long as expected being exposed to the lovely British weather all year so they decided to remove it.

 

You can see how battered and worn the wooden side walls are so I can only imagine the state of the wood cladding at height, exposed to gusts of wind. If only they'd put a roof on that station eh?

 

Remember last year the lack of TVs completely working so that's rather upsetting to hear they appear to not have been fixed. The ones facing the plaza were particularly burnt out/discoloured, I remember.

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If it wasn't durable to last then should have been replaced, but I doubt they got granted the money to do that.

The Swarm, now that your PR value has gone, welcome to the list of rides Merlin no longer consider worth maintaining!

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Rare image of the brief of The Swarm (credit: Total Thorpe Park http://www.totalthorpepark.co.uk/features/btsswarm.shtml) (click image name below to view)

swarmbts12.jpg

Interesting they needed a 110K increase in visitor numbers to make this a financially viable product (and we know that it wasn't quite reached as the park deemed the ride a "financial failure").

I personally don't feel the storyline of "so powerful it is capable of bringing the apocalypse" is fully felt by guests but nonetheless it's very interesting to see the brief of a project and compare it to the finished product (apologies if image has already been posted before).

Also interesting to see this: swarmbts18.jpg .

The first link in this comment above also has numerous other really insightful things regarding the park's marketing strategy to meet that massive 110K target (in fairness, to be operating as many rides as AT and TP do they need the visitor numbers behind them or they'd be operating at a massive loss).

It's also settled what LC was meant to mean in "LC12".

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On 4/3/2019 at 11:37 AM, Ivsetti said:

The first link in this comment above also has numerous other really insightful things regarding the park's marketing strategy to meet that massive 110K target (in fairness, to be operating as many rides as AT and TP do they need the visitor numbers behind them or they'd be operating at a massive loss).

Do you mean to suggest Thorpe Park made a loss by not meeting that visitor target? I dont know how well they did that year but I'm sure the additional annual cost of operating The Swarm was relatively small

Parks make most their profit from in-park expenditure on food and retail rather than tickets. Thorpe built new coasters in quick succession in the 2000s to increase the capacity of the park and increase the draw, to bring numbers way up, but eventually you reach a plateau.

I think Merlin found that they'd already reached that point when Swarm didn't reach much higher. However it probably wouldn't have meant the Swarm was not financially viable, it just meant it didn't increase attendance to the heights they (ambitiously) wanted.

I would argue they spent too much focus on endless big new rides without thinking about the park on the whole. It wasnt sustainable and you end up with today's poor value for money putting off returning guests. They have actually increased park attendance without increasing the space much, ending up with overcrowding and long queues.

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